Shoosha was created to give people what they truly deserve in an organic product.
When deciding which standard to follow for Shoosha, I discovered that the organic standards tailored for the cosmetic industry considered many questionable ingredients ‘passable’ in certain doses. But what is the cumulative effect on your health when you combine all the products you use daily?
To qualify for the Organic USDA seal, 95% of the ingredients must be Certified Organic.
The remaining 5% may be non-organic ingredients like vitamins, baking powder, etc. They cannot be chemically treated or processed and must fall within a very restrictive list of allowable ingredients. Both the farmland growing Shoosha’s organic plants and the manufacturing facility blending our products are Certified Organic by the USDA. This certifies that each product can only use surfactants from organic sources (no petrochemicals). Ingredients processed via hydrogenation or sulfation, or synthetic preservatives are all entirely prohibited. Our certification goes beyond the absence of parabens, phalates, petrochemicals, formaldehyde, DEAs and or other harmful ingredients. It raises the bar.
I created Shoosha to provide wholesome, pure and safe products for our babies naturally delicate skin.
Babies skin is still developing up until their first year of life. Their skin is ten times thinner than an adult’s, and far more porous. Babies also have far more skin per pound and can't detoxify like adult skin either. My goal was to create a line without compromise, and without gimmicks. I wanted to create a line that was safe enough to eat as organic food because its literally what you're feeding your baby through their skin.
Truly pure, clean, safe, and wholesome. What Shoosha stands for.